Digital Media 2022-2023 Adhithyan Rajesh

 These slides represent my pre-production portfolio along with the annotations and analysis which were done based on the existing advertising campaigns of specific companies. Coming to the advert, I have used several apple products for capturing the images that are in the advert, I edited the video in an IOS app called "video star". I have also used professional and standard font to make my advert stand out from the others, and the text(in the advert) mainly represents the main feature of the specific product. The intro of my advert has the darkest appearance with a duration of 2 seconds and then the main advert comes in with the logo of the company as the outro. I have decided to mainly use the darker colour schemes but also there is a higher usage of brighter backgrounds in my advert which made a better progress for the frames of the advertisement video . There are 20 shots in total excluding the text frame and logo frame, Focused shots, wide-angle shots, portrayed shots, e

LO1 Know how existing advertising campaigns embed advertisements across a range of media products P1: Describe an existing media advertising campaign I decided to look at the "hereditary" movie Ad campaign, A24 is the production company who produced age restricted horror film by using several interesting ad campaigns. Aims and objectives The main objective of the film is to terrorize and thrill the audiences, as the film is an age restricted film, the advertising campaigns of the film was limited and most of the Ad campaigns was done in the social media platforms.  Target audience The main target audience of the film was adults and most of the children were restricted watching the film. The advertising campaigns of the films were also limited due to the age restricted contents as well as strong threat. Key messages Hereditary is in essence a film dominated at its core by a form of collective, cross generational familial memory, the family portrayed in the film ultimately have