Unit 20: Advertising media

LO1 Know how existing advertising campaigns embed advertisements across a range of media products

P1: Describe an existing media advertising campaign

I decided to look at the "hereditary" movie Ad campaign, A24 is the production company who produced age restricted horror film by using several interesting ad campaigns.

Aims and objectives

The main objective of the film is to terrorize and thrill the audiences, as the film is an age restricted film, the advertising campaigns of the film was limited and most of the Ad campaigns was done in the social media platforms. 

Target audience

The main target audience of the film was adults and most of the children were restricted watching the film. The advertising campaigns of the films were also limited due to the age restricted contents as well as strong threat.

Key messages

Hereditary is in essence a film dominated at its core by a form of collective, cross generational familial memory, the family portrayed in the film ultimately have to deal with the issues that had already pervaded older generations and it is the sins of the older generation which ultimately come back to haunt them too.

Approach

This is an example of above the line advertising, the message of this advert is completely simple it is thrill the audiences and also to restrict the young age children. The advert does not try to undercut other similar products or try to directly convey a message. It is simply to entertain and thrill the film lovers.

Representation

Representation refers to how the ad campaign presents the various groups involved, so as not to misrepresent or cause offence care must be taken. When dealing with the Horror film there is a potential to offend the people especially the parents of children and also the children who might find some of the scenes disturbing. When it comes to the representation of "hereditary", it's exceedingly rare in the movie world for a production company or a distributor to have an identity so singular as to feel give off a vibe just from the logo scree. A24 have brilliantly handled the production of the product as they have made special care to advertise the product without giving disturbing scenes or essence to the children.

Campaign

The advertising campaign uses the social media platforms like Facebook, Instagram, and Twitter to mainly advertise the film, A24 will go to any lengths to market the evil aspects of its film going so far as to partner with the very real temple of Satan to promote the witch in 2016. A24 production company has taken their production of the film to another level such that they even sent some creepy dolls to the respective audiences after the midnight screening of the film. 

Logistics

Logistically speaking the "hereditary" movie Ad is quite expensive as the film is released all over the world in several languages, the products also entertained to be published in the social media platforms, as well as on some of the public places without any adult restricted frames. Whilst it wouldn't be hard to produce the script for the ad it would still have to be drafted so as not to offend any groups, as for print ad, it would be easy as making a screen shot from TV ad look like a haunting frame.

Choice of media

The film's mainly released in the cinemas, even though the film's advertising company had several restrictions of advertising it the company have managed to advertise the film in every possible social media platforms, and they have managed to increase their production by producing them in several languages in multiple countries. This combination of media devices are very common in adverts of such types of age restricted products, the print adverts were minimum but the social media platforms flooded with the advertising of the film.

Call to action

This refers to the device designed to prompt an immediate response or encourage an immediate sale with regards to this advert the call to action isn't obvious as other adverts. 

Relevant legal and ethical issues

Advertising runs into loads of legal and ethical issues that many viewers and audiences might come up with. The main legal issue that many viewers came up with is the disturbing and strong threat scenes in the film, and also the surprising scenes which many of the viewer's can even get hurt. There were several challenges faced by the product whilst it got released in the cinema, in some of the places the film's master volume where released in order to reduce the fear of the audiences. 

Regulatory bodies

The regulatory bodies Ofcom, The BBFC and the ASA would regulate the TV and printads of the film campaign. The ASA and BBFC would be responsible for making sure the legal, ethical and representation issues do not cause offence to the viewing populace at large. 

Research for 10 horror films

M1: Evaluate different cross media advertising campaigns for consistency of message

In-depth review and research done for the 5 horror films-

These slides generally represents the complete in-depth review of my chosen 5 horror films, These includes a complete slide of the marketing strategy and advertising techniques used by the production film companies and another slides which shows the information about the production company of the respective films, The overall plot(story) of the film with the actors and co- actors name in it and finally the extensive review of the film posters which includes the identification of colour tones and several other hidden details. I have also included the hidden facts of the film which was even beneficial for the advertising company to get their product the maximum reach.

Advertising strategy of the chosen films

LO2 Be able to plan a cross-media advertising campaign to a client brief

P2: create a plan for a cross-media advertising campaign in response to a client brief

Enigmatic advertising campaign

12th June 2022

OVERVIEW - In order to create excitement and anticipation for our high-budget horror film "Enigmatic" we have created the following advertisement campaign to drum up the hype. We intend to create the product in both the traditional and modern methods of advertising. The traditional methods include the advertising of the product in the form of posters and billboards. the modern method mainly includes the advertising of the product on the social media platforms that also include the advertisement on Twitter, Facebook, Instagram, and other web banners.

The Proposal

NAME OF THE FILM:

 “ENIGMATIC”

PURPOSE:
The purpose of my film is to terrify and give an outstanding cinematic experience for the viewer’s.  The purpose of the film is to make the viewer’s think, fear, and terrify all the same time. As the title conveys every scene from the start of the film is mysterious to the viewer’s which makes it difficult for the viewers to understand the film for the first time.

PRODUCTION AND SYPNOSIS:

The film will be mainly advertised in social media especially through Instagram, YouTube etc., and in the forms of billboards, posters, and also in the public bus stops and on the walls of shopping malls so that the film will be famous among all the public around the world. The first look poster of the film will be released by one of the leading actors in the world and every famous personality will be promoting the poster in the way of paid promotion this can help to make sure that the film will be promoted among every single person. The poster will be of a standard aspect ratio and it will also be in the form of billboards which changes the ratio accordingly. There will also be production of the film in various languages and specific language production will be distributed by one of the production companies of their own, which makes the production of the film more in numbers, which makes the film a high budget film and also the billboards and posters will be all over the country so that not a single person misses those frames. Advertising techniques differs when it comes into social media platforms every celebrity will be promoting the posters day by day including the main actors of the film which drastically increases the production of the film. The movie’s trailer will also be displayed in every shopping malls across the country and especially the trailer of the movie is expected to be released on one of the highest skyscrapers in the world “Burj Khalifa” in order to drive the attention of the film lover’s

INSPIRATION:

My working title is “ENIGMATIC” which is going to be a high budget horror film. The film will be released in various languages.

The film is mainly inspired from various industries, mainly influenced from “the pan Indian films” which will be out casting the main sequence of the film, and the film is also influenced by some of the Hollywood movies. The poster of the film is mainly inspired from an Indian film which especially portrays the dark web crimes. The background of the movie is based on Indian film industry, beginning with the death of a person and after they started to experience several disturbing events followed by the death of the whole family. This horror film has been inspired from its every part including the production techniques and also which reflects in the stories of the film. The main story of the film is inspired from an Indian film name “lucifer (2019)” which at the starts seemed like an ordinary film but comes with the massive twist at the end which mainly inspired for the making of the film. The frames of the film are inspired from an Indian movie called “Bheeshma parvam (2022)” which visualized a brilliant cinematic experience and it’s making mainly inspired me.

SPECIFICATIONS:

We will be attempting to create a poster for use on billboards, bus liveries and also on bus shelters as well as Ads on social media platforms Twitter, Facebook, and Instagram

Poster 2480 pixels x 3508 pixels

Instagram 1080 x 1080

Purpose the idea behind this advertisement is to create interest in the product.

The poster will be having an aspect ratio of 2.39:1 which is the standard ratio of every film poster. The portrait frame of the poster will be having a dark background with mixed colour in the middle of the frame with a horror appearance, with the main character central to the poster. The date of the film’s release will be represented in larger fonts with the same appearance of the title of the film which is generally red but comes with a black shade on the bottom. When it comes in the case of billboards the dimensions will be 12x8 ft with the date of the release and the title’s position unchanged. The poster credit are represented with custom fonts which also includes the name of the main actors of the film and also the name of all the distributers of the film. The poster of the film is having dark background with the red and yellow as color tones. The font used in the poster is “ADOBE ARABIC” with red and black colors painted on the text creating a little shadow and reflective designs which makes them look more attractive.

ADVERT CONTENT:
The basic design of the film is having simple frames with aesthetic shots and sceneries which is purposely taken to make the viewer’s have fear inside their mind. The basic design of the poster will be horror in appearance and the main genre of the film is thriller mainly, and in overall, this makes the film somewhat difficult to understand in the first watch. The film poster and the main actors face will be printed out in physical format for the film lovers to promote the film in the maximum way we could do and also these t-shirts will also be out for sale in shopping malls which simply makes the film famous among all the youngsters and also every other citizen. Other branding techniques will be displaying the trailer out in the public, advertising the film poster with the help of famous celebrities, and mainly the pre-production plan is to make a modified vehicle in the name of the film to make the branding more famous among the viewer’. As it is a 15 age rated film the production company will not be facing much difficulties in the production since it doesn’t promote any adult content. After looking at my inspiration I want to create a countdown clock until the release of the film with text that reads “time until the mystery opens…”. This will be done in all forms of the advert, A challenge will be the none digital mediums. For these we will have the countdown clock in the cities and busy streets to let the audiences remember the release date of the film.

P3: create a plan for a cross media advertising campaign in response to a client brief

Genre research:

When it comes to the case of horror there are three levels of horror - Gross-out, horror, and terror, so choosing one of these levels was generally important to me as we have to choose a genre that can also be made suitable for the advertising.

My next major step was to decide which primary photo to be taken down as my poster. In that case, I have decided to make keen observations on the film poster of "lucifer". In that action, the main thing which came to my notice was the colour themes and the main title of the film. The poster was having the colour tones red, black and blue to make their poster stand out from the others. It also came to my notice that the protagonist of the film was giving a pose that is directed toward the exterior view of the window. 

This will not be similar to the inspired poster because my poster has used the age-restricted banners to make the audience aware that the film is a 15 over, and also I have mentioned the production company and the releasing date of the film which makes my poster completely different from the inspired poster. But still I have made several attempts to remake the customized font, but as my customized didn't come out as expected, I dropped my plan and used the default adobe fonts. The pictures were captured in the rainy season in India in the evenings which made the picture look much better than I expected. Then I have done several attempts to have a slightly similar pose, in this case, I directed my cousin to produce a similar pose so as to make similarities to the film poster, After several attempts following the photoshoot I qualified 3 pictures as my poster's picture. And then in the wake of loads of editing and colourings done I finally decided to choose this image as my poster's final photograph as it matched my concepts and design and also it was easier to edit, unlike the previous 2 photos.

M2: Justify the choice of planned components by the targeted media sector

The main elements which I wanted to highlight are as follows:

Layout - The general layout of my film will be the protagonist who is hauntingly peeping through the window in the evening. This was done to centralize the lead with a low angled shot with the bottom layer of the image coming with darkness, and when the image comes to the top the appearance becomes brighter with the red colour which signifies danger or a horrific ambiance. The slogan and the title are still given major importance because they will be deciding the actual genre and the overall outlook of the film. The title is also center-aligned along with the credits, and releasing date of the film to signify the importance of all the elements of the product. Doing this also makes it easier for the viewer to process the information about the product which is being shown as the layout of my Ads. I have also decided to blend the fonts, especially the title of the film to make the appearance the best. 

Colour scheme - I have decided to use red colours, yellow, and black with an outline of darkness which creates the level of horror ambiance which is necessary for a horror film that is also visually appealing something that is supposed to fear the viewers. The importance of the red colout has been brilliantly portrayed by bringing the title, and the releasing date of the fonts in red color, I have also utilized the need for darkness in the poster as horror films are meant have a terror appearance which mainly inspired me to obtain a dark appearance.

Imagery - my imagery consists of the protagonist giving a haunting look while peeping through the windows. This is the picture is one of the main scenes of the film, explaining the scene might be a spoiler but I will make sure that when the audience watches this particular scene I have a feeling that they will be remembering the poster of the film. The idea of the sunshine through the windows is generally made to bring more life to the frames and also to bring each frames of the higher standards.

Font - I have mainly used the adobe's font for my film's title, I have also used customize fonts for the release date of the film. With the knowledge in mind that font can make or can be customized i always chose a formal font whilst making my film poster. I have also used the supernatural knight font while making the horror film poster. |The size of my font is about 30+ for the title of the film and it get reduced when it comes in the case of releasing date of the film. I have used the entire fonts colour as red because of the horror film genre which made it look more thrilling in appearance. Fonts and typography's are the medium of communication. The arrangements of contents the colours and fonts used and other minute details provide a way of communication between the production company and the producer.

Photography and representation - Whilst creating my content I have decided to capture a picture in the dark as it is for the horror film poster. Film is more forgiving of minor focusing issues and exposure problems. Film captures photos at higher resolution than most digital cameras. Photography's hold a special and important place while producing the film. Photography's start from the pre production and continues till the post production of the product. In order to not cause issue I have decided to avoid mentioning the ethnic ties. The cast of our film is large enough to fit in for the big budget film, so even the small parts of a film should be taken care of to make the film reach the higher standards.

Tone - In this section I will be mainly portraying the several key elements that will not only challenge and equip me as a visual storyteller but engage critical thinking to ensure my story as the powerful ones. Every movie will be having a true colour tone or a colour balancing done before it gets released in the cinemas. when it comes in the case of horror film the tone gradually appears in the dark. Tone creates a sense of presence of the viewer, and draws them into the action on screen. A compelling story is at the heart of any engaging movie, and when you become invested as an audience member in the story, the director and crew are supposed to do their roles properly. Tone is powerful, and it is ultimately the vehicles that carries the audience on their cinematic journey throughout the story.

D1: Discuss the legal and ethical constraints within the planned campaign

Legal acts to consider with relation to the campaign

Data Protection

Data protection act 2018 is a United Kingdom Act of parliament that updates data protection laws in the UK. It is a national law which complements the European Union's General Data Protection Regulation and replaces the Data Protection Act 1998. 

Although GDPR is a blanket law over all of Europe, each country can make its own changes, in the UK the government has also enacted the new Data Protection Act 2018. Anyone who processes personal or sensitive data of EU residents - be it individuals, or organizations, or companies in and out of Europe would need to comply with the following

1. Individual rights

2. compliance

3. Obtaining consent

4. Breach reporting

4. GDPR fines

- Making a film or video is an exciting prospect and there's a great temptation to get started as quickly as possible. I need to distribute or broadcast my film in any way, I have to ensure in every aspect that it is legal, which includes the statutory obligations, copyright laws, and getting permissions from the regulatory bodies. I must also have adequate public liability insurance and sometimes the consent from the public to shoot the film in public places. The safest way to work is to use as much original material as possible so you don't have a problem needing permission to use something that is someone's property. The legal and ethical issue starts from shooting the film till the release of the film, At first as ,I discussed I have to take special care of the public consent and permission from the higher authority and when it comes in the case of releasing of the film before the release I have to collect the copyrights from the respective regulatory bodies. Compliance with copyright rules is also another important which has to be taken special care of. The portraying of the subject of the film should be equally important as the portraying also depends on the making of the film which is the reason why the portraying of the subjects in each frame is necessary.  Any subjects can be portrayed with the different types of camera lenses and those subjects shouldn't be age restricted if they wish to release it blow 15 age.

- The legal and ethical issues can apply to every aspect of the campaign including the script - In the event that this has been written by someone else, you will need to pay to use it. This is listed as number one, as it's one of the most prevalent legal issues in the film industry, not to mention one of the most difficult to ascertain the original rights for - to say it's a grey area is a massive understatement.

the next field can be the film clips, If you want to screen your film widely, and potentially seek distribution for it, you will have to obtain permission from the copyright holder and possibly anyone featured in an image as well as potentially paying a fee. Age-restricted contents should be avoided the maximum because most of the viewer's can find it disturbing and also they might get the age-restricted certificate from the respective regulators (BBFC) which can be a demerit while it comes in the case of production process.

Product logos, if they feature prominently, you will need to obtain permission from the brand owner, preferably before you start shooting. If the item is in the background and not distinctive, it's likely that permission is not required.

- These issues can be easily solved if the film producers take utmost care of the law's as all laws are meant to be followed and practiced by the citizens, and the members of the staff are responsible to follow them without fail, If they fail in doing this the chances of film's production getting stopped is higher. Not considering the ethical issues in the production stage can be devastating for a production company in terms of lost revenue or even getting out of business.

- The major constraint whilst the production process will be the not producing the age-restricted content, some films have to produce such content in order to keep up the vibe and whole mood of the film, Some film's accept the regulations given by BBFC in order to not to get censored and spoil the whole scene. 

- This constraint can be hurdled by accepting that the film is an age-restricted content. Most of the film tend to accept the fact that the film should be an age-restricted film like hereditary which is a movie with strong threats and violence, if such movies were rated 15 with all of the scene censored the whole movie would have been a flop, instead of being a blockbuster, and this is how you get round this constraint.

Poster making

This is the improved design of the poster, increasing the contrast of the window lights and also changing the font of the film which has a much better look than the previous one, unfortunately, the font of the title didn't come to the standards of a high budget film which made me change my mind to do a rework on the main title of the film. And also to finish the work with the poster I finally had to add a bit of colouring to the image which gave us the result of the poster after adding the red colouring to 30= and then changing the contrast level so as to blend with the background of the image which finally gave us the result at the end.

The analysis that I have to point out in this poster is the young lady who is standing in the center of the frame with her hair flipped to the sides. The main colours used in these posters are black, yellow, red, and white which made them produce a horror appearance, with the release date and the poster credit text included so that the viewers won't miss any detail of the film. The main attraction of the poster might be the young lady in the middle and also the mixed tones when it comes from the side of the poster to the center of the poster which made it look interesting to the audiences.

LO3 Be able to produce the planned media component

P4: Create the media components to be used in the planned campaign

This picture of the poster in Burj Khalifa was edited in the app called "PicsArt". Creating this only took me about 5 -10 minutes. We have to place the poster on the image of the skyscraper and make the posters in the lighten mode to make the picture look realistic as a final step, mark the edges of the poster to the building and remove the background of the poster using the brush tool in PicsArt so as to blend in with the image which finally gives us the result of the poster presented in Burj Khalifa.

The film poster and trailers were also filmed and presented in front of the crowds to make the production of the film on a larger scale which in return gives a drastic amount of viewers on the day of the initial release of the film, more and more interesting advertising techniques will be used such as the use of CGI's and Graphics to present the posters in the best way.

To get the posters more sensible, I have used templates from "Placeit"( https://placeit.net/) and Zeoob(https://zeoob.com) which generate fake Instagram, Facebook, and Twitter pages. Placeit websites offer a large variety of mockup templates including templates of Billboard, bus stops, posters being fitted in the shopping malls, casual wear, album covers, and many more.

These are generated from the "zeoob" which generates loads of fake posts on Facebook, Twitter, Snapchat, and Tik Tok. My Film's main advertising campaigns are mainly based on social media campaigns as they increase brand awareness, they can be also used to improve brand loyalty, and also they are of lower cost.

This is especially used to capture the audience's attention as this is posted in a busy area it can help to drive the attention of many citizens walking around the busy streets. The poster was placed with the billboard ratio rather than using the poster ratio which makes it looks larger in size. The billboard posters were also placed on busy streets, also on the sides of busy roads which drive the attention of the viewers. Billboards are strategically placed along busy roads and intersections which drives tons of attention. These types of Billboards are placed in high traffic areas, such as along highways and in cities, so they're seen by the highest number of drivers and pedestrians.

Light Box/Bus Stop Advert 

One of the most seen advertisement techniques is light boxes which we see in our daily life. This is mainly used to blend with the audiences and to stick the poster's image into their minds. The best example of these would be bus stops, they will be presenting the film posters on the screen and it displays numerous times whilst waiting for the bus. Market research has shown that illuminated advertising attracts a much higher customer footfall, enables quicker customer processing, and offers significant increases in sales compared to non - illuminated adverts. when it comes to the case of bus stop advertising, Bus stop shelter Ads offer the advantage of reaching a very select segment of the population. Because of this, It's a great option to place an attractive poster to grab the attention of a specific group of people, especially the cinephiles. Unlike billboards, Bus stops shelter Ads are at a street level, which means that it's hard to ignore them. 

These mockups are created from "placeit.net". I have changed the content of the poster in order to make it more catchy, I have removed the credits and release date of the film and displayed the title of the film to make it easy - on - the - eyes. I then included all the necessary implications to allow it to fit the code and conventions of a print advertisement followed by saving this document onto a mock-up template of a bus stop to give it that pragmatic view in reality.

I also decided to present them at the bus stops as my film doesn't include any kinds of adult content, the only reason why the rating goes 15 is that it contains strong horror and bloody images which some of the viewers might find disturbing. This was one of the limitations of my film poster as I had to make sure that the poster doesn't involve any kind of disturbing images. I also decided to bring them onto light boxes near the bus stops that can be easily visible by the pedestrians and viewers and these posters are distributed all around the high streets or areas especially those which are heavily populated. My film poster shows that cultures are heavily investing in advertising their brand and exposing themselves to a wider audience and aiming to be seen constantly.

I have also decided to place the poster in the light boxes present in the shopping malls and parking lots as it shows the level of advertising of my film poster. In addition to that, I have also decided to use T-shirt mockup templates as I do not have a physical version of the shirt. This, however, would allow me to have a different perspective, on the product on a hard surface. This allows me to show the variant outlook of my film poster. 

Advertising the film poster in the form of printed T-shirts made a drastic change in the advertising field as most the film production companies won't go deep inside for the production of their product, this type of advertising technique is almost familiar to the independent production companies as they will be utilizing their sources at the maximum level.

These kinds of posters were placed on the side of the highways, on the busy streets, and also near the parking lots of shopping malls to take the marketing strategies above and beyond the expected level of the customers, we have also ensured that the film poster will not be missed anywhere the crowded people appear the most. This is specifically used to promote the film in every different aspect and also to make the poster familiar to every audiences.

These billboards are mainly placed in front of highways and also near the tourist places where mass audiences gather around for example beaches and also near the cinemas. Placing the posters everywhere around the country helped the film to earn specific attention in front of the cinephiles and this has predominantly raised the higher standards of the film. 

The film poster with the standard ratio was placed at the bus stops as well as on the bus liveries to gain the attention of the customers as it is an effective and relevant way of advertising the product. This can also drastically increase the popularity of the film among the crowd.

Film posters and banners were placed everywhere in the cities but the production company urges for more interesting and compelling advertising techniques to make the film reach the highest level of its popularity. As a result, printed T-shirts with the poster of the film were also produced by the production company and those physical copies were distributed to the shopping malls at an affordable price.

M3: Explain how the created media components comply with the codes and conventions of the media sectors

When I had drafted my Ads one of the main concerns of my film poster was the adult content. As this film is an age-restricted film I had to take specific care at some point to make sure that the poster of the film will not be affected when it comes in the case of advertising. As most of the regulators had certified the film with age-restricted content in several countries I decided to create the film poster without any age-restricted or flash warning content which many of the viewers might find disturbing. When beginning the research for my advertisement I looked specifically for a child-friendly media horror specifically as well as a classic horror film that mostly targets the adult audiences, but I have to ensure that the film posters are being advertised all over the globe without any restrictions. Which made me do a family-friendly poster whilst paying homage to the horror film which is also appealing to parents.

In order to meet the codes and conventions of the horror film, I had to mainly inspire the posters of the previously released films. As Quentin Tarantino quoted "I steal from every movie ever made" which has heavily inspired me to extract the poster-making ideas from the previously released films.

I mainly decide to extract ideas from the south Indian films which are more familiar to me and also most of the south Indian films do have classic genres which attract most the cinephiles. I have got the poster-making ideas mainly from Lucifer(an Indian movie) which had an action/drama genre but later the directed had unofficially stated that the film had the elements of illumination which drastically raised the expectations of the film lovers as the second draft of the film is under process.

Editing, camera and mise-en-scene

The colour themes of Lucifer have mainly inspired and influenced me in making my film poster, and also the customized text of the film name. which was a difficult task for me to create the customized fonts,

I looked at the thing as a film that shares many similarities with my film mainly the darkness and the influence of the red-coloured backgrounds. In my poster, I have portrayed the colour themes more laterally by the colour grading the poster a few times. I then mainly focused on portraying the main character washing out the background with the dark themes and also by giving a red flashing effect on the windows which appeared as a reflection from the windows. I preferred the lighting to be dark so as to match the genre of the film, the weather attribute of this effect is usually a dark, gloomy atmosphere, This was captured in the evening during the rainy season in India which especially gave the lighting a special effect and this was the reason why I chose this picture as my film's poster. 

Usually when it comes in the case of editing of a horror film we have to be more careful not to include any kind of adult content doing this can help when it comes in the case of advertising the product. a low-angled camera shot is used to create a scary atmosphere and create suspense and tension. The addition of low-key lighting creates this effect more thrilling and identifies it as a horror genre.

Coming into the lightings of the poster I have chosen to make the poster look bright at the top and when i comes to the bottom of the poster I have increased the darkness and this has also applied to the title of the film. The credits are usually at the bottom of the poster, including the names of the actors as well as the title(font name: adobe Hebrew) and tagline of the film. There is also a release date at the bottom of the poster and followed by the regulatory bodies.

How I portrayed the codes and conventions

In terms of codes and conventions of the horror film, there are two major motifs portrayed in the poster that is the darkness and the lead characters haunting appearance which has been captured as a low-angled shot. The aspect of the darkness is also a reference from the horror films as most the horror films are keen to generate a dark appearance The character is given a haunting appearance with a low-angled shot with automatically provides a horrific ambiance all these patterns have been done to make sure that the poster doesn't breach the age-restricted contents. The motif of the darkness is pretty self-explanatory, The title is usually at the bottom of the poster, and the tagline is also placed at the bottom so as to get a clear and transparent view of the character. The main colours are usually black, yellow, red, and white with just a little hint of other colours to connote the horror genre such as red. Like most of the horror films have their movie titles in red or white font I have decided to take these patterns so as to match with the horror film codes and conventions.

The final convention was the lighting, as most of the horror films tend to have a dark appearance, if not black with grey tones, The low-key lighting tends to come from one side of the poster. little lighting creates an enigma and climax. It adds to the code of the poster in relation to the horror poster because most of the films in the same genre happen in the dark. I have also made special care to highlight the title of the film whilst making a shadow at the bottom of the title, This was mainly done to make the title blend with the credits and release date of the film. I have also exported a tree branches picture into the poster and then made the picture into a black and dark shade to produce the scattered effect in the poster.

D2: Demonstrate how the technical and aesthetic properties of the media components meet the client's brief

How did my elements meet the client brief?

I have especially used many film posters to actually bring down a final design for my particular film poster, I have also done quite a little research for the betterment of the advertising campaign of the film. The use of the darkness and the colour schemes will not disappoint any kinds of viewers when it comes to the world of real poster making, I have also used the Adobe fonts with the red colours to make my poster stand out from the others, The usage of the regulator in the poster have been of great use because that made the audiences realize that the film is of an age-restricted content and also the low-angled shot in the frame of the poster helped me to indirectly tell the viewer's that the film is of a thriller or a horror genre.  I have also used the advertisements on billboards and posters in the busy streets to gain attendance of the complete audience, and also advertisements have been done on social media platforms to make sure that the product has reached every individual. I have used this particular design because it met the design which I have visualized on my mind and in my POV it also gave a higher standard which is the main reason why I chose this as my design.

- I have developed the product from the scratch, I have used primary photographs taken during the rainy season to create the poster's background and I have also used several street photographs to make my poster much better than the other candidates, Use of lighting especially the sunlight has highly influenced to keep up the mood of the poster. I have used several analyses to finally come up with the decision of choosing one horror picture as my poster. 

-I have used the Adobe Photoshop and PicsArt to improve the design of the poster, in order to meet the codes and conventions of the films, I have also referred to the network materials and have taken special care not to exceed the limitations of the regulators as well as the codes and conventions of a horror film poster. My main aim is to entertain and fear the viewers and my target audiences are especially teenagers and adults, I have mainly focused on the teenagers who are usually fond of horror films.

- The aesthetic properties of the film poster are the street photographs which I have used as the background of the poster and also the low-angled shot made the poster look much better than the inspired posters. I was completely successful in the terms of advertising the product in both the print adverts and also the digital adverts as I have used every single platform to advertise the product and also by following the legal and ethical issues which in tturngained large profit at the time of releasing of the film. I have used special colour effects and light leaks on the right bottom side of the poster to make it look more haunting in appearance and the mixed colour schemes and the red-coloured main title made my poster look horror in appearance.