Research based on music videos
Final product:
LO1 Know how existing advertising campaigns embed advertisements across a range of media products P1: Describe an existing media advertising campaign I decided to look at the "hereditary" movie Ad campaign, A24 is the production company who produced age restricted horror film by using several interesting ad campaigns. Aims and objectives The main objective of the film is to terrorize and thrill the audiences, as the film is an age restricted film, the advertising campaigns of the film was limited and most of the Ad campaigns was done in the social media platforms. Target audience The main target audience of the film was adults and most of the children were restricted watching the film. The advertising campaigns of the films were also limited due to the age restricted contents as well as strong threat. Key messages Hereditary is in essence a film dominated at its core by a form of collective, cross generational familial memory, the family portrayed in the film ultimately have
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